Privacy Policy

1. Who We Are

We ("we", "us", "our") are an independent informational website. We operate this website as a consumer information and educational resource covering UK-licensed online gaming platforms. For data protection purposes, we are the data controller for personal information collected via this website.

For any privacy-related queries, please contact us at info@piccadillychoicepath.co.uk.

2. What Data We Collect

This website is designed to minimise personal data collection. We do not require users to create accounts or provide personal information to access our content.

2.1 Automatically Collected Data

When you visit our website, our hosting infrastructure may automatically collect:

• IP address (for security and abuse prevention)
• Browser type and version
• Operating system
• Referring URL
• Pages visited and time of visit
• Approximate geographic location (country/region level only)

2.2 Locally Stored Data

We store the following data in your browser's localStorage (not transmitted to our servers unless described otherwise):

• Age verification confirmation
• Cookie consent preferences

2.3 Contact Enquiries

If you contact us by email, we will collect your email address and the content of your message for the sole purpose of responding to your enquiry.

3. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Legitimate interests: Server log data and analytics to maintain and improve the website, and to prevent abuse.
• Consent: Non-essential cookies (analytics and marketing). You may withdraw consent at any time.
• Contractual necessity / legitimate interest: Responding to email enquiries.
• Legal obligation: Age verification checks as required for content of this nature.

4. How We Use Your Data

We use the data we collect for the following purposes only:

• To provide and maintain the website
• To understand how the website is used and improve it
• To respond to enquiries sent to us by email
• To comply with legal obligations (including age verification requirements)
• To protect the security and integrity of the website

We do not sell, rent, or share your personal data with third parties for marketing purposes.

5. Cookies

We use cookies and similar browser-based storage technologies on this website. For a full breakdown of the cookies we use, their purpose, and how to manage them, please see our Cookies Policy.

6. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy:

• Server logs: Up to 90 days
• Email enquiry records: Up to 12 months after the enquiry is resolved
• Browser localStorage data: Until cleared by you or your browser

7. Third-Party Links

This website contains links to external websites, including operator websites and support organisations. We are not responsible for the privacy practices of those external sites. We encourage you to read the privacy policy of any website you visit via a link from this site.

8. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate data.
• Right to erasure: Request deletion of your personal data where we no longer have a lawful basis to retain it.
• Right to restrict processing: Request that we limit how we use your data.
• Right to data portability: Receive your data in a structured, machine-readable format.
• Right to object: Object to processing based on legitimate interests.
• Right to withdraw consent: Where processing is based on consent, withdraw it at any time without affecting prior processing.

To exercise any of these rights, please contact us at info@piccadillychoicepath.co.uk. We will respond within one calendar month.

9. Complaints

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): ico.org.uk, helpline 0303 123 1113.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. Continued use of the website after changes constitutes acceptance of the updated policy.